The demand and need of
aspiring international students have changed overwhelmingly. Of course, the
COVID-19 has certainly raised a few questions for international students, their
career trajectory, future growth, and so on. Today’s new-age students are well
informed and thus, look for the best option suiting to their needs. May it be
selecting a university, program, or even picking up the best overseas student
health cover (OSHC) for Australia.
The current crisis did enable
to manage most of the education operations via digital medium starting from
visa applications, payments, securing student health cover to online classes.
However, it did substantially affected the education agents’ businesses from
the inside out. Thus, the global pandemic has out-rightly forced education
agencies to rethink their strategy.
Desperate Time Calls For Desperate Measures!
Here is what every education
agent/consultant should do amid COVID-19 to make their business viable again.
To begin with, counselors should initiate their pitch not by offering what they
have but by pinpointing & addressing student’s needs. The 21st_century
student community is not the same as the previous one.
Without further ado, let’s
understand what the new-age students want from their education agents.
Your business will always be
hanging in the middle if you do not understand & act as per your target
audience. You might be a startup or an established education agency; however, a
360-degree outlook is a must to grow a business. You’ll need to capture the
interest, analyze the category of students you wish to enroll, what your
competitors are up to, what leads expect, and most importantly, how you are
different from the rest.
Global, Act Local
The main reason for a student
to approach any education agency is because they want clear & concise
advice. Moreover, students trust you due to the immense expertise accumulated
for being associated with universities & college administration. In short,
they come to you in the hope of receiving help in drafting their student
In such a situation, your
marketing drives and digital campaigns should be focusing on your target from
the local market. If you have offices in different cities, you could also run a
universal promotion or event tailored around the specific needs of the local
students. During coronavirus, education agents should leverage by conducting
webinars. Let’s say a virtual session on just the “Enrollment Requirements”
before the start of an intake or just after completing final exams would be
highly beneficial for the students to make informed decisions.
Deliver Service. Deliver Experience!
Presentation is the key.
Minute attention to details, may it be your website or office or a makeshift
seminar hall, you need to deliver experience. Once students feel surrounded by
the atmosphere, you’ll no longer need to work on converting the leads.
The theme of the topic, your
marketing efforts, office presentation, website landing page, etc., should be
in sync. This perpetual alignment will lead students to feel comfortable with your
subject matter expertise.
Competitive In Pricing
You can’t do much when it
comes to tuition fees or visa charges. As a consultant, your job is to show
your clients how they can save. Your consultation should drive them to
understand the areas where they can have pocket-friendly deals.
By comparing various health
insurer’s plans, students can save a huge on their overseas student health
cover (OSHC) for Australia. Also, presenting the options to check deals on
student accommodation both off-campus as well as on-campus. Additionally, upon
successful visa filing and outcome, they could even save on airfare with advanced
Education agents can partner
with KONPARE, a tool that presents easy OSHC comparison saving you time and
resources. The tool showcase all the leading government-approved OSHC
for Education Agents With KONPARE:
- Additional product in your
- Earn commission on each
- Dedicated relationship
- Track sales & growth
Click here - To know about the KONPARE tool
The communication gap will
lead to different versions of promises. Ultimately, clients lose trust when the
promises aren’t delivered. Not communicating clearly is the most common reason
for the downfall of many businesses.
Effective communication about
the available options will make you stay put with your moral grounds. Also, it
will maximize your chance of lead conversion, which should be the goal for you
to grow the business.
KONPARE is not just only a
tool, but it is an additional source of revenue. You can instantly access the
policy certificate from the dashboard, create multiple user accounts as per the
role, increase operational efficiency and productivity, and much more.
Stay tuned with us for more
updates and trendy posts, which can help education agents grow their business.