Key Sales Funnel Stages For An International Education Agency

The second wave of COVID-19 has grappled all of us and, more importantly, has tied down our options to indulge in an experience like before. Meanwhile, let's just run down our imaginary horses for the sake of this article.

Shall We?

Alright then! Imagine you and your family decided to go for a drive long ahead up to a lake to enjoy peace & calm - quality time. On the way back, you thought of a dinner treat. You all started weighing down a few alternatives. You took a quick survey of all present in the car and decided to have a quick pit stop in the city center.

While en-route, let's just say you received an offer via text message or scrolled through an ad on the social network. You got curious and interested at the same time. Unanimously, the decision was to check out the local but famous fast-food joint. Surprisingly, you all fell in love with the food, and the prompt service was just the cherry-on-top-of-the-cake.

You Know What Just Happened?

Knowingly or unknowingly, you just passed through the Sales Funnel of the Fast Food Joint.

What is a Sales Funnel?

By the general definition, every business has a sales funnel, and the goal is to move people (seamlessly) from one stage to another until they opt for your products/services. It is a marketing concept that entails that any business will have more prospective clients/customers at the top-end of the funnel than at the bottom-end. Simply because many would inquire, but only a handful of them would buy or purchase. 

Ok. So, let's keep the example in place and understand what is a sales funnel.

As a hungry prospect, your search for food made you aware of the local fast food joint. Then your interest grew further with the offer or discount on the menu. You went over a few options but committed to staying on track. Even for a moment, you didn't regret your decision in selecting the place because you & the family were thrilled with the ambiance and experience as soon you stepped in. Your action made the entire family happy, and they enjoyed a blissful day out.    

We hope by now you have a better idea of a regular sales funnel or what it means. More commonly, let's find out how each sales funnel stage works for a consumer towards becoming a visitor to a prospect to a lead to a buyer. Let's dive deeper.

Every sales funnel has various stages, precisely four. Namely,

  • Awareness
  • Interest
  • Decision
  • Action

The above sales funnel stages happen to be true for every business out there in one way or another. Irrespective of traditional or online, most businesses would opt for this model to guide their B2C marketing efforts. 

Depending upon nature, method, and occurrence, your sales funnel could be functioning as:

  • Retail store
  • Sales team
  • Website
  • E-commerce store
  • Personal consultation

It is quite clear that any marketing channel could work as a part of your sales funnel. Moreover, depending upon the strategy, your funnel might be spread across various channels.

Why is Sales Funnel Important?

Sales Funnel is vital because it helps you to map a customer journey and find a loophole in the funnel. Furthermore, it helps you understand and work on the levels wherein prospects drop out and never convert. Thus, a sales funnel helps you identify and optimize your business to deliver a massive impact on revenue.

Knowing each step and making it more efficient may help you to improve quantifiable prospects going from one stage to the next. A few notable changes in your sales funnel could prove to be humongous & game changer. 

Let's say at the 2nd stage if you can double the inquiries, or leads will give you twice the percentage of lead conversion. 

Understanding The Sales Funnel Stages 

From the moment a prospect learns about your products/services until he/she makes a purchase, they pass through different stages of your sales funnel.

This journey will vary for each prospect as it depends on your buying personas, niche, and the kinds of products and services you offer.

Hence, what makes you draft an effective sales funnel for your business?

Is it,

  • having a clear business vision, or  
  • knowing your target audience, or
  • developing a marketing strategy?

The answer is all of the above.

Let's learn about each of them in brief.

Awareness

You can consider this stage as a primary contact. The prospect will come to know about your offerings, solutions, products, and/or services maybe through a Google search, a tweet, an ad on social media, or any other traffic source.

Additionally, this stage also creates an awareness parabola for prospects as they tend to explore the solutions for the problems. Remember, at this stage, he or she is just a visitor.

If you are hungry, you've got to find the food. Isn't it?

Interest

This stage of the sales funnel could be summed up in 3 factors: product thinking, product research, product comparison, or service, for that matter. 

At this point, your sales funnel could help the visitor turn into a prospect by offering relevant & unique content to achieve their goal or attain a solution.

Remember not to sell even at this stage of the sales funnel. Sounding pushy in your content, efforts, etc., might drive them away. 

Decision

Congratulations! If you have got a customer till here, you have successfully converted him from a visitor to a prospect to a lead in the decision stage of the sales funnel.

This is a very critical stage. To ensure that your lead stays aground, provide lots of information about your company, products, pricing, packages, etc. Educate your lead with options and information to help him make an informed decision.

Remember not to sell at this instance as well. Yes, you ought to present your best offer at this time but don't overdo it.

A typical decision stage involves having sales pages, webinars, calls, etc. Just make sure that your offer is the best he couldn't resist. It could be a free consultation, fee-waiver, discount code, bonus services, or anything at all.

Action

You've achieved your goal. Your lead is where he is supposed to be. If you have followed the proper channel and effective marketing efforts, you'll not need to sell.

Why?

Because probably there are chances that he or she has already taken action and bought or purchased your products/services. In short, he is your customer now.

They might either be signing contracts, confirming agreements or simply be clicking on the CTA (call-to-action).

Since the customer is a part of your business ecosystem, ensure to make him feel welcome and see to all the factors leading to after-sales service. Because your job will not end just by bringing your prospects to the last stage of the sales funnel but need to do everything to retain.

We hope that the concept of the Sales Funnel is clear to you.

Stay tuned with us in our next part (Attention Education Agents: Does Your Sales Funnel Looks Like This? - PART II), wherein we have covered a Custom Sales Funnel for Education Agents.

Moreover, in our next part, we will be discussing the effective Sales Funnel Model for an International Education Agency along with the following points:-

  • How to use the content for each stage of the sales funnel?
  • How the education agency's funnel should look like?
  • How to create a sales funnel for your business?
  • The need to optimize your sales funnel
  • How to optimize your sales funnel?

Wrap Up:

KONPARE is not only just an Online OSHC comparison tool but also helps you as a sales and marketing automation tool. You can request a quick demo session to know & experience the KONPARE OSHC tool. KONPARE helps your business by being at the top-end of the sales funnel. It also ensures the seamless flowing of your prospects in each stage instead of shoving or pushing them down while focusing on generating extra revenue by commission.