Hello Education & Migration Agents! The catalysts of the
student world. Working day-in & day-out, implementing strategies, running
online & social media ads, streamlining marketing channels & sales
funnel - all for just one reason - to make student’s dream come true of
International education agencies, as well as respective
education agents, may enclose themselves thinking travel ban, border closure,
etc., have brought saturation in the higher education market.
Actually, No. We figured that out and more in how to improve & excel in smart student recruitment using
Google Analytics, On-Page SEO, Off-Page SEO, to A/B testing. More importantly,
how these channels may help you grow your business and take another look at the
‘market being saturated’ notion.
The 2nd wave of COVID-19 is still lurking around and keeping
many industry sectors stay grounded.
However, long before COVID-19, universities and colleges have
started offering courses via online mediums. Have we forgotten about the
evening classes for professionals? Don’t you remember the specially curated
management courses for corporate employees?
All COVID-19 has done is accelerated the rate of our acceptance
towards the online medium. There is no denying that in-class coaching does
offer its merits; but, on the contrary, students may choose to pursue many
things at once due to the convenience.
We all have now entered an era demonstrated as ‘New Normal’
where everything is available at the doorstep including education. But due to
the very same reason, universities and campuses are once again filled with
virtual online classes. There might be a reduction in fees or in courses that
are offered but it doesn’t mean that business isn’t ongoing.
They say that to play the game; one must learn the rules. But,
what you do when the entire game is changed? Changed to online.
Simple. Take a digital-first approach and turn your brand
digital-friendly. In fact, digital transformation may help education agents
save more financially and simultaneously be more productive & efficient.
So, now when you know the rules, you are onto how to play the
game. Thus, How to Jumpstart Your Business & Grow?
We have put together a few marketing tactics to help education
agents. Here they are:
Marketing Strategies For Education Agents:
Create Reporting Command-Center
A common challenge faced by education agents is their marketing
budget allocation which is spread across various sales funnel stages. This
makes it difficult to keep an eye centralize marketing expenditure and results
in various reports to analyze performance. Creating a centralized reporting
structure will help you to analyze data and make an informed decision.
When most of your daily tasks & operations can be
streamlined by automation tools then why not go for it?
To grow, you’ll need to be able to measure the output. Education
agents should experiment with tools starting from managing student application
portal, lead generation tool, OSHC comparison tool, etc.
These so-called ‘Sales & Marketing Automation Tools’ helps
you to measure results on a minute level. You won’t be able to say for sure how
many people took notice of a print media poster on a street pole, but you could
certainly say for sure that how many visitors or clicks you had on a particular
website page or a Facebook or Instagram post.
KONPARE is one such revenue-generating platform that helps you
to earn a higher commission on each overseas student health cover (OSHC) for
Australia as well as manage lead conversion.
Whether it's an industry or an integral update with regards to
your services, just go live. It is the best way to stay in real-time connected
while delivering the much-needed information to your students.
You could try Facebook live, Instagram stories, Video chat for
Snapchat, etc., to create buzz. You should go gaga over let’s say a Q&A
session you organized with a university rep or live stream events such as an
educational expo, etc.
This method will help you to build relationships with potential
students. Furthermore, once you capture their interest and know what they want,
you could direct your content marketing strategy and pitch-perfect services as
per their needs.
Such as your company, brand, and services are unique - similarly
so is your target audience. Each student has different needs and requirements
that they are expecting from education or migration agents.
And so does the language and inputs need to be changed. You will
need to personalize communication as per the group that you are targeting.
The best way to step foot forward is by segregating your
audience segment-wise. Just an example of it would be:
Country-wise: Make a separate group slot for students by country-wise
e.g., Australia, USA, UK, etc.
Age-wise: Students in this segment are of the same age group but yet
to decide on their career trajectory.
Career Starters: This category may have the students with same age group
but are more likely enthusiastic about prospects and also exploring options
Stream Changers: These students are looking to switch the field of study
due to the lack of opportunities and growth in the current one.
Remember, your content has to be personalized in each of your
marketing efforts and campaigns in order to perfectly struck your potential
Track The Right KPI’s
If you are seeing a good turnout or a substantial lead
conversion through one of your online marketing initiatives, well it's a good
thing but you shouldn’t stop there. You need to constantly follow and track the
right key performance indicators. Such as:-
Call-to-Action Conversion Rate: Are visitors filling up forms, downloading the e-guide, or
registering for events? Get on with your CTA activity and measure the
Traffic Source: Are you drawing traffic from landing page, email outreach,
or organic search?
Social Media Engagement: Are you able to catch your students' attention on YouTube,
Facebook, and Instagram? Have you increased subscribers or followers and are
they engaging with your brand for the services?
Cost of Acquisition: At last, you’ll need to calculate how much did you spend
in each sales funnel stages and how many students did it convert via each
We hope that the higher education marketing tips which we
covered in this post will be beneficial to you. We at KONPARE, constantly
strive to make education agents’ life easier w.r.to overseas student health
Moreover, we present agents with a chance to become KONPARE
partner at no cost and be a part of this revenue-generating platform by having
a passive income from commission. What are you waiting for? - Try KONPARE